Author: Iuga Paul

Google Analytics 4 is here, but it’s normal to have many questions. Here’s what you need to know.  Google Analytics has come a long way since its first release. In 2005, Google acquired Urchin and launched Google Analytics. 2007 saw the release of Classic Google Analytics, 2012 saw the introduction of

Are you looking to make good lasting impressions on potential customers via digital marketing? In that case, it is essential to frequently evaluate the results of your marketing plan and its specific approaches, conduct cross-comparison, and find the best strategies for the particular requirements of your market and niche. But how

Target Audience Segmentation ensures your marketing efforts go beyond hollow catchphrases that perish in the advertising void. If you're not sure how to address your customers in a way that genuinely speaks to them, this article is for you! The Real Deal Yes, we like to think of customers in this funky

An SEO competitor analysis seeks to understand your industry's digital landscape and its best players. This type of data is widely employed by SEO experts to reveal strategies that can improve your own Google ranking! Although it's sometimes referred to as a competitor keyword analysis in SEO, it involves much

What is email marketing, and how can it benefit your business or brand? We'll speak about email marketing best practices for how to write a newsletter capable of compelling the audience to act!  Did you think Email Marketing is a thing of the past? Your inbox disagrees!  Newsletters are increasingly

It’s getting harder and harder to figure out SEO all by yourself, especially when the SEO checklists you find online get techier and increasingly confusing. Luckily, technical SEO consultants and SEO technical audit services are just a click (or Google search) away. But how do you find the right one

Amidst the ongoing shift towards B2B & B2C eCommerce, digital marketing services have taken on a new meaning in the food and beverage industry. The digital disruption of the food and beverage industry keeps accelerating. Your customers are now shifting their spend to food-service suppliers who can deliver the most efficient,

Let's finally clear things up. What is off-page SEO (also known as off-site SEO)? And does your F&B business really need off-page SEO services to gain online recognition and build a solid clientele? There are so many reasons your business needs an eCommerce website, particularly with COVID drastically changing consumer behavior

COVID-19 is forcing F&B businesses to build a strong online presence much quicker than before. But what role does eCommerce play in our current socio-economic context? F&B business owners, here's today's food for thought:  Why eCommerce keeps growing in 2021 (and will continue doing so) 🌐Three core reasons why being online matters

Wondering how to optimize your website? Hang on tight, then, because we're about to delve into the holy basics of SEO! Remember our previous blog? We've talked about performing keyword research for your website, which is only a tiny fragment of devising a working SEO strategy. Today, we'll go back to